“Cultural innovation in luxury is the most important element to spur consumer into buying & rebuying! “
How can luxury brands combine their longtime heritage with the required innovations to succeed in the competitive Chinese market? What is at stake and which best practices to learn from? How to engage with today’s Chinese luxury consumers? Luxury Must has interviewed 3 renowned experts, among the Inno-Luxury Summit’s guest speakers: Pablo Mauron (Digital Luxury Group), Anson J. Bailey (KPMG) and Lawrence Lee (Chinese Luxury Industry Association).
Watch & learn !